TAMPA, FL – Hard Rock Cafe at Seminole Hard Rock Hotel & Casino Tampa is hosting Hard Rock Rising, a music competition from Hard Rock International and Coca-Cola running across 34 countries and 64 Hard Rock Cafes.
The competition consists of a series of live performances at Hard Rock Cafe at Seminole Hard Rock Tampa, with local fans voting to advance artists through each round. The Coke Studio team then selects a global grand prize winner, who receives a recording session, $10,000, and a performance at Hard Rock Orlando.
Artist submissions are open through August 18. Live competition rounds run September 2, 9, 16, and 23. The global winner will be announced October 5.
“Hard Rock Rising gives us the opportunity to showcase the incredible musical talent right here in Tampa Bay,” said Travis Lunn, President of Seminole Hard Rock Hotel & Casino Tampa. “This competition is a real opportunity for our local artists to get discovered on a global stage.”
The Coke Studio team is led by executive producer Rob Rettberg, a multi-platinum, Grammy-nominated, and Juno-nominated producer. The Coke Studio L.A. Live facility includes a professional recording studio for the competition’s recording sessions.
“This partnership taps into Hard Rock’s unparalleled reach and iconic stages while leveraging Coke Studio’s production expertise to transform talented musicians into the next generation of recording artists,” said Rettberg.
During the competition, Hard Rock Cafe Tampa will offer a limited-time menu with cocktails made using Coca-Cola products, and Hard Rock Rising merchandise will be available at Rock Shops® and shop.hardrock.com. Hard Rock has also partnered with streetwear brand Cult of Individuality on a limited-edition Hard Rock Rising t-shirt and a co-branded apparel collection.
