SCCG Management and LRI form Affiliate Marketing Joint Venture for U.S. Sports Wagering and iGaming Industry
Stephen Crystal, founder of SCCG Management, recently announced he had established a U.S. based joint venture using the LRI developed IP, systems and technology, to address the demand for high-quality mass audience traffic by the growing online casino and sports wagering.
Material released by SCCG reports that the SCCG Management and LRI joint venture combines rich online content, highly desirable to potential sports wagering and online casino customers as key lead generators.
The globally experienced digital marketing team assembled then uses LRI proprietary systems and methods to generate campaigns to attract and send strongly qualified customers with a propensity towards high lifetime value to our affiliate partners.
“The LRI Team is exceptional,” said Crystal. “They’re young, smart, and bring the experience of creating the largest race and sports betting tips network in Australia and the best in class digital marketing acquisition and engagement technology to this effort. With licensing complete in New Jersey and coming soon in Colorado, we are ready to establish high-value partnerships throughout the U.S. in a big way.”
Ricky Jackson, Managing Director in-charge of the International and U.S. expansion said, “We are very excited to be partnering with the SCCG Management team on this tremendous venture, with our proprietary technologies and methods allowing us to power the opportunity, attract and motivate mass audiences of qualified, high lifetime value traffic making us highly competitive in the U.S. market.”
LRI succeeded across Australia, and the United Kingdom, two of the largest and most competitive international sports and racing iGaming markets globally, by having prepared, refined and perfected the multi-channel marketing, acquisition model, IP tools and added the world class execution talent necessary to scale across the tremendous U.S. market.